Aftercare Programmes
What is Web Marketing
Search Engine Optimisation, SEO as it is more widely known, is the process of elevating a website in the SERP's (Search Engine Ranking Pages) for chosen keywords and phrases. By doing so, the website can enjoy greater exposure which positively impacts on the volume of traffic and subsequently sales, subscribers, downloads or whatever the end goal of the website is. This can be achieved through the ongoing application of link building strategies, website copy and structure optimising, the tactical use of social-media & other resources and a whole host of other techniques - too many to list. Of course, depending on the website you are wishing to optimise, the weightings of each of these techniques will differ vastly, and understanding what works best is key to success.
Currently, the number one ranking factor (though not exclusively) that Google and co. look at when determining where your website should rank is the number of incoming links to your site and more importantly the quality of links. If a related authority site is linking to yours, this is seen as a vote of confidence. The more of these you have, the more important and more favourably your site will be viewed by the Search Engines.
For a more instant boost in traffic, you may wish to look into PPC (Pay Per Click). Although this will eat into your marketing budget like a ravenous termite, monitored and maintained properly the ROI can be unprecedented. PPC does however require a lot of initial research into keywords and phrases, what the customers in your niche market are looking for and what Ad text will reel them in, which can be discovered through A/B Split testing. Without this, you are shooting blindfolded and I guarantee you will throw money down the drain.
So how can we help?
Website SEO Diagnostic Report for SME’s – We analyse your website, scrutinising the on-page copy, website structure, internal linking structure and inbound links. Based on the findings, we make intelligent recommendations. Use this information to implement the changes in-house or as your starting point when approaching specialist SEO companies.